Objectification: Attempts to Deanimalize Sentient Beings: Campaign by the Kansas City Pork Association

To sell more pig corpses for profit, the Kansas City Pork Association has launched a campaign that pokes "fun" at those of us who are trying to build a more sustainable world, and squelches empathy by likening piglets to plant seeds. This horrific campaign is just one of the many campaigns of its kind. There is nothing humorous about these ads or the ideas they promote. The same kinds of tactics were used to promote racism, sexism and Nazism. Pigs are not food and they are not plants or things. They are sentient beings who value their lives. Degrading them is simply a way to objectify and deanimalize them much the same way that some humans are dehumanized. The end goal is the same; the exploitation and oppression of living beings in the name of profit, domination and power.

And this image was on their Facebook page.

Plants don't enjoy belly rubs!!!